Former English footballer David Beckham received around $51 million (€44.7 million) in dividends after his brand posted record profits in 2025, partly due to business deals ahead of the 2026 World Cup, The Guardian reported on Friday.
DRJB Holdings, the company that brings together businesses related to the Beckham brand, earned pre-tax profits of $65.7 million (€57.6 million) in the last fiscal year, a 46% increase from 2024.
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Revenue was $110.5 million (€96.9 million), up 20% from $92.3 million (€81 million) the previous year, the newspaper said, noting that accounts will be published at Companies House next week.
According to published data, the company will pay out a total of $51.1 million (€44.8 million) in dividends in 2025, compared with $53 million (€46.5 million) in 2024. In addition to this, an additional special dividend of $61.6 million (€54 million) was paid out this year.
“Beckham owns 45% of DRJB Holdings through his company Footwork Productions, with the remaining 55% belonging to US group Authentic Brands, which acquired the stake for 200 million pounds (228.1 million euros) in 2022. His share of dividends distributed in 2025 and a special dividend paid this year totals about $51 million, according to The Guardian.
According to the newspaper, growth in 2025 will be mainly driven by new deals ahead of the 2026 FIFA World Cup, including a multi-year partnership with Bank of America, through which Beckham becomes an ambassador for its global sports programs.
The model also appeared in more than a dozen World Cup-related ad campaigns this summer for brands including Lenovo, McDonald’s, Verizon and PepsiCo’s Lay’s.
During the year, the former football player also launched a menswear collection with Hugo Boss, an eyewear collection with Safilo, limited-edition Adidas Predator boots, and a partnership with Paramount+’s “Beckham & Friends Live.”
DRJB Holdings is made up of three units: DB Ventures, which accounts for a large portion of its business deals; Seven Global, which works on licensing deals with companies such as Adidas; and Studio 99, the production company behind the Netflix documentary “The Beckhams” and another about Beckham’s wife, Victoria.
On the other hand, the former England captain is an investor in businesses outside of DRJB Holdings, including supplements company IM8, which he co-founded in 2024, and fruit and honey snack company BeeUp