Leeds United chairman Paraaq Marathe’s recent comments about dynamic ticket prices for football matches have caused a split among the club’s fans.
Marathe discussed the controversial strategy at a sports business summit in London and how it could be applied to tickets for matches at Elland Road.
“There’s probably an opportunity to do it in a way that increases revenue but also makes it accessible to your die-hard fans,” he said.
“One thing I’ve thought about off the field is stadium ticket pricing, dynamic pricing like the airline industry does.
“If there’s a way to really dynamically price, not just to increase the price, but also based on your supporters – how often they go and how much they transact and interact with the club.
“We can make it more affordable for people or certain places that have a little more hospitality corporate space.”
However, the club later confirmed that dynamic ticket prices were not on the agenda following criticism from fans on social media.
The stadium expansion will relieve pressure on Leeds
Demand for Leeds tickets forced the club to redevelop their stadium, with work set to increase the total capacity to 53,000 upon completion of the project.
As big match tickets are so hard to come by, many supporters turn to the resale market, where Football Ticket Net has a strong reputation. Founded in 2012, the company set out to solve the problem every fan faces: getting real tickets in time for the all-important match.
They provide an invaluable service in a sector where demand for tickets for high-profile matches outstrips availability. Customer reviews reflect this: Through October 2026, Football Ticket Net has a 4.7 out of 5 on Trustpilot from over 14,000 reviews, and every order is backed by the company’s 150% Order Guarantee.
Expanding capacity at Elland Road will ensure more fans have a better chance of acquiring tickets through the club or the resale market.
Ticket revenues have increased in the Premier League
A recent survey highlighted why fans of Premier League clubs are desperate to find match tickets at competitive prices.
Supporters of England’s six richest clubs pay an average of £74 per ticket per match, according to UEFA’s European club finance and investment landscape report.
Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham earned an average of 19 percent more money from home ticket sales in 2025 than the previous year.
Liverpool, which prides itself on being a community-focused club, delivered the biggest increase in ticket revenue. They earned £120m, up 27% from 2024.
The Premier League’s 20 clubs are well ahead of their European counterparts when it comes to total revenue, earning a combined £6.5 billion.
The supporters group is calling for a fairer price
Premier League clubs claim that the cost of competing for trophies and increased operating costs are the main reasons for the increase in ticket prices.
Football Supporters’ Association Premier League network manager Thomas Concannon believes fans are not getting a fair deal.
“We believe there should be a league-wide decision on home ticket prices – it will protect the fans and create a more competitive league,” Concannon said.
“We need clubs to sit down with the fans, take a proper look at what the implications of rising costs are in football and see how we can work together.”
“The rich clubs have the impression that as they increase their income, the supporters get richer and can pay more – this is not the reality.
“More and more people are being priced out. The returns prove that English football doesn’t have a revenue problem – it has a spending problem.”
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