Chelsea finally have a front shirt sponsor – and if things go well, it could be one that will last for several years.
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Chelsea’s struggle to find a long-term shirt sponsor has been well-documented and has been one of the most embarrassing failures of current ownership so far.
After years of failing on this front, we have low expectations. We came into this season without one and expected another campaign to go by without finding one until the USDC deal was announced last month.
We don’t like it – the logo is a bit tacky and doesn’t look good on an otherwise clean shirt. This was proposed as a deal until the end of the season. But according to the company’s chief commercial officer, the intention is to make it a longer-term deal.
USDC is evaluating Chelsea’s long-term offer
“It’s something we haven’t done before and we wanted to make it easier to understand what success looks like,” Kash Razzaggi told BBC Sport.
“But the intention is absolutely to be long-term.”
They would have to offer Chelsea an incredible amount of money to convince them – which is why previous short-term deals with DAMAC and Infinite Athlete have come to nothing long-term.
In other news…
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Xabi Alonso is “building something special” at Chelsea, according to pundit John Obi Mikel.
Jordan Henderson’s treatment by the media has disappointed some pundits and some Chelsea players.