KIlian Mbappe It was announced on Friday 18 September that he would be leaving Nike and his arrival as the public face of Ann’s football industry project. The American brand has been associated with the French player for more than 20 years. Putting aside LeBron James and Cristiano Ronaldo, two mainstays of the program due to their longevity and stature, Mbappe is the brand’s most recognizable face.
It cannot be said that Mbappe’s departure has been a heavy blow to Negi, as the company was already in financial trouble. Reuters reports, The company is trading near a 12-year low. In other words, its shares are hovering around $36. Additionally, one should take into account the decline in sales they are facing this year.
Mbappe steals the show from fans’ romantic moment at Real Madrid game
So, this Friday, September 18th, Nike fell sharply, down about 2.3%. It should be noted that the New York Stock Exchange is closed on Saturday, which means that to see the true impact of Mbappe’s departure, we will have to wait until Monday the 21st. However, this decline already points to some financial weakness in the company. Reuters believes that just as An’s rise may have something to do with it, The market does not appear to be interpreting his departure as a major financial hit.
Mbappe’s departure leaves Nike at crossroads
The consequences of Mbappe leaving Neghi can be viewed from two different angles. On the positive side, the company will There is more room for maneuver when investing in other celebrities, and sponsorship costs are significantly saved.. On the other hand, it must be taken into account that it has Impact on boot sales and merchandisingin addition to losing a key figure in the sports world.
It should also be taken into account that the Real Madrid footballer did not announce his departure from Nike (although not to On) until this Saturday, September 19th. “Nike has been a part of my life since I was a kid. IThis story begins when I was 7 years old. At that age, I had a lot of dreams… but of course, I could never have imagined what we would experience together,” he said in a statement.